An Introduction to The Anatomy of The Software Industry

Consumption of tele and data communication has exploded across all industries and the prices for basic services continue to decline. Meanwhile, pure play software innovators are offering OTT (over-the-top) value added services. So how do the telco vendors and their channel partners get a share of a market that grows in value rather than be shackled by obsolescence, commoditisation and price competition?

In my keynote presentation at the CommsVision 2016 conference I give some of the answers to what it takes to start and run a successful software company.